New Product Launch Art Direction
Roles Junior Designer Management, Marketing Strategy, Project Management, Art Direction, Photography + Styling, Copywriting, Marketing Design + Content Creation
Timeline 2023
Project Info
For Appointed Co.’s Subject Notebook Launch, I directed the campaign through creative strategy, photography + styling, and content creation as well as mentored a direct support.
Strategy + Art Direction
I directed my junior designer to create a campaign directive that guided the design + photo inspiration, color palette, and wireframes for the photoshoot.
Photography + Styling
My role for the photoshoot was styling (for example, setting up the props in each shot and writing in the Notebooks) and photography.
Email + Social Media Designs
Performance
Launch sales from email for this new product were over $6,000 on the first day.
behind the scenes of the photoshoot
View More.
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![collection launch]()
Campaign Creative
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![merch design]()
Social Media Creative
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![Event Program]()
Print Design + Photography
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![lettering]()
Lettering + Illustration
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![planner launch]()
Planner Launch Creative
