Planner Launch Art Direction

Roles Marketing Strategy, Project Management, Art Direction, Photography + Styling, Copywriting, Marketing Design

Timeline 2024

Project Info

For Appointed Co.’s 2024 Planner launch, I directed the campaign through creative strategy, project management, photography + styling, and content creation.

Strategy + Art Direction

The creative brief outlining the goals, and main channels of advertising.

2024 Planners Marketing Campaign

Photography + Styling

I styled and shot photos then photoshopped the images to reflect the real-life product colors.

Email Design

I created a series of emails from launch to product-specific emails.

I also managed a collaboration with a local artist. We released a collection of special-edition painted planners. I created a campaign shot list for the artist and managed communication with her.

Performance

Sales from the 2024 Planner Launch were up 8% year-over-year compared to the year prior.

behind the scenes of the photoshoot

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