Holiday Campaign Art Direction

Roles Marketing Strategy, Project Management, Art Direction, Photography + Styling, Copywriting, Marketing Design + Content Creation

Timeline 2023

Project Info

For Appointed Co.’s Holiday Marketplace Collection, I directed the campaign through creative strategy, photography + styling, and content creation for web, email, advertising, and social.

Strategy + Art Direction

holiday marketplace campaign guide

Creative guide for marketing goals, design + photo inspiration, color palette, and wireframes.

Photography + Styling

holiday marketplace flatlay
gift box
special edition notebook wrapping paper
yamazaki tray and mark'style pens

Email Design

holiday marketplace launch email

Performance

We attributed $22,000 to email sales over the course of a 4 email campaign.

behind the scenes holiday marketplace shoot

behind the scenes of the photoshoot

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